While many brands were quick to try to co-opt the meme's viral power, the Salvation Army's use of #The Dress may be the most powerful yet.By using the meme in its PSA, the Salvation Army has turned a fun and bizarre optical illusion that everyone has seen, into an indictment against a society that routinely turns its back on the many women who suffer from domestic abuse.The violence takes many forms and can happen all the time or once in a while.
They began the White Ribbon Campaign to urge men to speak out against violence against women.
Today, the WRC is a worldwide campaign in 60 countries that has collected well over 5 million signatures and growing.
IN A TIME OF BROKEN BONES ~ A CALL TO DIALOGUE ON HATE VIOLENCE AND THE LIMITATIONS OF HATE CRIMES LEGISLATION, Katherine Whitlock, A Justice Visions Working Paper, American Friends Service Committee, Philadelphia, PA: 2001.
Copyright © 2001 American Friends Service Committee. Breiding, Centers for Disease Control and Prevention, Atlanta, GA: January 2013.
COALITION OF LEADING 250 SEXUAL ASSAULT, DOMESTIC VIOLENCE GROUPS CONDEMN ANTI-TRANSGENDER LEGISLATION, National Alliance to End Sexual Violence, National Coalition Against Domestic Violence and North Carolina Coalition Against Sexual Assault, April 21, 2016.