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As dating coaches are unlicensed, their methods vary widely.

Dating coaches offer a wide range of services, such as electronic books and newsletters, personal coaching, small group seminars, and weekend workshops.

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Dating coaches offer coaching and related products and services to improve their clients' success in dating and relationships.

One-on-one coaching can involve counselling and in-the-field coaching, Coaching styles and programs differ from provider to provider, and may include advice on the art of conversation, pickup lines, how to dress, appropriate forms of touch, the science of love, and anything else that may improve dating prospects.