Lying to users, it turned out, sometimes sparked meaningful online chats.
Nearly one in five couples who were a 30 percent match but were told they were a 90 percent match wound up exchanging four messages or more — Ok Cupid’s measure for gauging romantic interest.
In the post, titled "We Experiment on Human Beings!
" Mr Rudder explained the tests helped the company refine its product.
noemt het matchmakingsysteem zelf “the world’s most advanced matching system”. De populariteit van is mede tot stand gekomen op basis van het feit dat de datingwebsite volledig gratis is.